“Internal Advocates, Not Salespeople”
This is one of your most powerful models.
Who This Is For
- Advancement leaders
- Training directors
- DEI or professional development leads
- Innovation champions inside institutions
What Champions Do
- Introduce the book/toolkit internally
- Recommend bulk purchases
- Use materials for onboarding or training
- Serve as internal point person
They are buyers and advocates, not resellers.
Incentives (Institution-Safe)
- Discounted bulk pricing
- Complimentary copies for their team
- Recognition as a “Founding Institutional Champion”
- Optional speaking / spotlight opportunities
No personal commissions tied to institutional purchases
(this matters for ethics and procurement rules).
Guardrails
- No kickbacks
- No personal financial incentives for internal spend
- Transparent pricing
This makes procurement officers relax immediately.